The new TikTok channel is opening with lots of new features, creators and surprises
A point of reference on motorways from its outset, Autogrill is now set to become the preferred meeting point on TikTok too, a further step forward in our mission to be closer and closer to people wherever they are.
We’ll be providing exciting and original content to transport you into the heart of the Autogrill experience, channelling leisure and amusement opportunities straight into your feed.
At the launch of the Tiktok channel, we will be working with Giorgia Fumo, that explosive Italian stand-up comedian, the rising star and celebrity that wowed the 2024 Sanremo pre-festival. Or as Rolling Stone proclaimed: “Italy at last has a comedienne that can make everyone laugh without scraping the barrel of the exhausted housewife”.
Her various personas will be the narrative backdrop of Astrogrill – L’oroscopo più buono che ci sia (Astrogrill – the tastiest horoscope ever), where all the signs of the zodiac are paired with an iconic Autogrill product: sandwiches, cakes and pastries or restaurant fare.
Autogrill is where good food meets good company, and now on TikTok too: follow us and be ready to be surprised by our digital journey!
