The rich variety of over 300 international and local brands is one of the strengths of our marketing strategy, and makes our business model stand out from the crowd.
One of the key aspects of our expertise is the talent in designing winning internal brand concepts which can be replicated in different contexts and concepts for specific locations, undertaking careful research into the local culture and customs, in order to produce something truly bespoke.
Our approach to concept development follows different steps:
Global Market Intelligence
Macro trends and need identifications (Customer and Landlords)
Geolocalisation of the local gap
Differentiated and modular approach to fill the gap regionally/locally